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  • Story

    Poppy_Delevingne_for_manoush

    Story

    Born in 2002, la Maison Manoush is a French feminine brand which succeeded in the fashion world by breaking the rules. It all started when the designer Frederique Trou-Roy returned from a colorful-experience trip in Marrakech. After wandering in Marrakech markets, full of imagination she came back to Paris with a collection of accessories. Frederique didn’t stop the adventure, after further trips to India, Africa, Middle Est and Africa where she found her inspiration, she came back full of ideas and the Manoush style was born: feminine, bohemian and handcraft. We recognize la Maison MANOUSH style throughout the embroidery work, application of sequins, colorful prints which make every piece unique and recognizable.

  • Designer

    Designer

    « "Manoush? I have it in my soul. Already as a child it was my nickname. I was already, at a young age, a bit of a wild princess and used to love wearing skirts down to my ankles, a pink-colored scarf around my neck, arms covered in bracelets and other multicolored jewelry, the shinier and gaudier, the happier I was. I felt so much more alive. This thirst for freedom was instilled in me by the travelers. They always fascinated me. Their inimitable way of celebrating life, of taking life by the arms and thinking that everything was possible, that each and every horizon was their own... how magical! This detachment, this audaciousness is what I try to bring to my fashion and design. No barriers, no limits. I imagine my design as a long journey. This journey began in Morocco several years ago when I decided to stay in Marrakech, where I took inspiration from every street corner. The colors, the aromas, the material, all of this enchanted, seduced and hypnotized me. I spent my days in souks where I would speak with each artisan and ordered the bags that I would draw. I would buy some Hands of Fatima at one stall, wicker baskets at another, and would piece my designs together with scissors, glue, needles. I came to Paris with some of my customized baskets and found a buyer and decided to continue. My head was brimming with ideas...this is where the idea for Manoush began. Staying faithful to my idea of freedom, I left Morocco keen to seek inspiration from oriental, Indian and African women. From each I would find the lightness of a particular material, softness of a leather, the combination of two unlikely colors, the way of tying a skirt, and hundreds of small touches which, when pieced together, came to create the Manoush style. The brand's identity? Poetic, bohemian, girly, some may even say kitsch, and they wouldn't be wrong. I love things that shine, sing, glisten, and dance. Welcome to my world. Welcome to Manoush". »


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